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John Deere appeals to Gen Z with ‘chief tractor officer’ job
With help from star quarterback Brock Purdy, the agricultural equipment giant began a campaign to find a “witty and charismatic” content...
Apr 18, 20242 min read

NPHarvest raises €2.2M to develop recycling nutrients from wastewater
Finnish startup NPHarvest, a spin-off from Aalto University, has raised €2.2M to take its proprietary nutrient catcher machine to the...
Apr 18, 20243 min read

Growmark partners with ag data company Intelinair
Growmark, Inc. has partnered with Intelinair, an ag data analytics company, on a new digital agronomy application to equip its farmer...
Apr 17, 20242 min read

Returning to his startup roots, former John Deere VP Jorge Heraud joins Rootwave to tackle weed management
″If I had to put a brand on me, it would be the ‘innovation guy,'″ says agtech veteran Jorge Heraud. Heraud is probably best known as the...
Apr 16, 20244 min read

Food industry looks to scale regenerative agriculture despite weakened climate rules
Danone and other companies say collaboration — not regulation — will be key to lowering emissions and transforming the way their products...
Apr 2, 20242 min read

Bayer develops alternative to glyphosate herbicide
Bayer, the chemical conglomerate, has announced its endeavor to develop an alternative to the controversial herbicide glyphosate, as...
Apr 1, 20242 min read

Fieldwork wins UK government grant for the BerryAI Project
Fieldwork Robotics Ltd. (‘Fieldwork’), developers of selective, adaptive and modular harvesting robots, announced that it has been...
Mar 27, 20242 min read

Agtech promises to reduce farm emissions. But is the market ready?
New innovations hold promise for businesses looking to meet sustainability goals. But farmers will need to get on board first. Emerging...
Mar 26, 20243 min read

CNH supports expanded rural connectivity in Latin America
CNH’s latest agreement in Argentina with Telecom takes the network coverage to close to 15 million hectares of farmland. CNH has now over...
Mar 22, 20242 min read

AI and drones aid farmers with identifying botrytis
Researchers from Unmanned Valley, Greenport DB, and NL Space Campus in the Netherlands have successfully developed an AI model that...
Mar 20, 20242 min read

Bayer pilots generative AI tool for agriculture
Bayer announced the pilot of an expert GenAI system to benefit farmers and up-level agronomists in their daily work. The company has been...
Mar 20, 20242 min read

Cookie maker Mondolēz focuses on sustainable wheat cultivation
The largest European cookie maker, Mondelēz International, is working on sustainable wheat cultivation as part of a broad program against...
Mar 14, 20242 min read
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