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John Deere appeals to Gen Z with ‘chief tractor officer’ job
With help from star quarterback Brock Purdy, the agricultural equipment giant began a campaign to find a “witty and charismatic” content...
Apr 18, 20242 min read

Join Future Farming’s autonomous retrofit kits buying guide for 2024
Are you selling autonomous tractors or technology kits designed to upgrade existing tractors into autonomous powerhouses? If so, we want...
Jan 19, 20241 min read

Rise in agri-tech investment but farmers continue to be cautious
Nearly a fifth of farmers invested or planned to invest in agri-tech in 2023, up from 13% the previous year, new research says. However,...
Jan 15, 20241 min read


Drone images help to fight botrytis
Six growers from the Dutch Dune and Bulb Region started working with Unmanned Valley in the Remote Sensing for Ornamental Cultivation...
Aug 24, 20232 min read


Revolutionizing Farming with AI: How Advanced Weather Stations Are Empowering Farmers
American crop yields are experiencing extreme difficulty due to repeated droughts and other extreme weather events. 2012 was a new low in...
Aug 21, 20233 min read


Dutch WUR researchers grow cucumbers using artificial intelligence
The public-private partnership project Agros aims to realize an ‘autonomous greenhouse’ in which cultivation is remotely controlled by...
Aug 15, 20232 min read


Exploring technological advancements in Australian and New Zealand Farms
Our Future Farming correspondent, Maxence, an expert in robotic and new agricultural technologies, embarks on a journey to Oceania to...
Jul 24, 20232 min read


SmartProtect-project focusing on IPM-solutions
The SmartProtect-project is a thematic network focusing on cross-regional knowledge sharing of SMART IPM solutions for farmers and...
Apr 19, 20231 min read
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